Attitudinal effects of mere exposure.

Effects of Mere Exposure: a Comment

Zajonc's thesis that "mere exposure" enhances attitudes is both novel and intriguing. In its general form, this hypothesis seems to challenge the time-honored maxim of Familiarity breeds contempt, and rejects the traditional reinforcement theory whereby positive adient responses are established through conditioning and association. Zajonc presents two main lines of evidence in support of his hy...

Effects of "mere exposure" on learning and affect.

The mediating role of learning in the relationship between repeated exposure and affect was explored and supported in three experiments involving a total of 229 undergraduate participants. It was found that both learning and affect measures behaved in essentially the same way as a function of exposure duration (Experiments 1 and 3), serial position (Experiments 1 and 2), rating delay (Experimen...

The effects of thermal comfort on mere exposure effect

In this study, we focused on the influence of indoor thermal comfort on the mere exposure effect while manipulating the Predicted Mean Vote (PMV). We used neutral random shapes as the stimuli and controlled exposure frequency (0, 1, 5, 10, and 15 times) and PMV (+2=hot,+1=warm,0,-1=cool -2=cold). After the acclimation phase, participants were exposed to each stimulus, and 5 min later, were aske...

Subliminal mere exposure: specific, general, and diffuse effects.

The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. In Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure condition). Participants in the repeated-exposure condition subsequently rated their own mood mo...

An Examination of How Attention Influences Exposure Effects: Target Selection, Distractor Devaluation and Mere Exposure By